At drinktec 2017, Tetra Pak/Miteco presents itself in Hall 6 on a floor area of nearly 1,000 sqm. In six months' time, the MEPLAN team developed and realized an exciting trade-fair appearance.
The basic concept consists of suspended circular segments that are oriented towards the center of the exhibition stand, the "Tasting Area". These circular segments are arranged in a swirl, evoking the image of liquid in motion. This suspended arrangement constitutes a focal point and draws attention to the exhibition stand from afar.
Arranged radially around the center are machinery and stations, staging the world of Tetra Pak and Miteco with pioneering multimedia technology. Virtual and augmented reality applications are shown, as well as the virtual illustration of complicated production processes.
The basic concept, rendered entirely in the corporate ID colors white and blue, is enlivened by the colorful Tetra Pak packagings and the complementary color concept of the stations. Altogether, it created a comprehensive brand experience for the trade fair visitors.