In a joint project, we are breaking new ground in digitalization with our long-standing client Schöffel by developing a virtual brand space. The major international sporting goods manufacturer Schöffel uses this virtual brand space as a new digital ordering tool and brand experience platform that provides retail partners access to information about the new Schöffel winter collection and general company news — at any time and from anywhere.
Not a digital twin, but a digital world of its own
The customer's principal objective was the creation of an individual, three-dimensional world tailored to the brand, rather than a digital twin of the exhibition stand. In line with the assignment, our MEPLAN designers and project managers sat down to completely rethink and conceive a new Schöffel corporate brand identity. The result is a virtual brand space with a clear profile and multiple layers that presents content freely in virtual space. It extends the Schöffel brand identity by a new digital dimension for a three-dimensional experience.