Considering how much work, time and money go into an exhibition presence, it makes sense to capitalize on this effort for a tangible experience beyond the exhibition itself. MEPLAN’s recently developed virtual brand space can do just that! From its original booth concept, MEPLAN generates an interactive 3D model, enhanced by interactive animations, videos and links, for an individual brand space experience. The virtual brand space offers an interactive 360° view and can be generated life-size on a smartphone with a dedicated Augmented Reality app in people’s own office or living room. A tracking function enables analysing and evaluating user behaviour for recommended action.Marketing opportunities are unlimited With the virtual brand space developed by MEPLAN, companies are able to showcase their product’s benefits before, during and after the exhibition. The brand space can be viewed by all interested parties who cannot attend the exhibition on the company’s website, blog or social media channels. This perfect tool broadens the customer base and increases leads. Its marketing opportunities are unlimited. Regardless of location and time, the virtual brand space is the ideal digital platform for all target groups – anytime, anywhere!