Your employees are your factor for success –
A friendly smile is part of the toolkit for any exhibition, but certainly not the only part. At the trade show, your stand team will be in a special communication situation. Your staff must not only actively approach visitors, but also be able to cope with unexpected and critical situations.
Whether you need a full-day training course at your company’s premises, a quick boost during a sales meeting or short training immediately before the start of the exhibition, or for the kick-off of the first exhibition day: MEPLAN CONSULT offers tailor-made training methods, to prepare your employees optimally for the exhibition.
In-house workshops by MEPLAN CONSULT prepare your stand team optimally for the communication challenges on the stand.
The content and duration of workshops will be adapted specifically to your objectives.
The following topics are covered extensively in the workshops:
• Importance of exhibition objectives for the performance on the stand
• Initiating, managing and concluding a business conversation
• Impact of body language on visitors
• Dealing with critical situations
• Follow-up on contacts made during the show
Your stand staff will experience how they can communicate with visitors to show effectively, based on practical examples, role play and other interactive situations.
Trade fair kick-off
MEPLAN CONSULT’s kick-off training courses give your stand team a motivation boost shortly before the start of the exhibition, a feeling of belonging to a team and looking forward to the exhibition.
The content and duration of the workshop will be customised to suit your objectives.
Typical topics covered during the kick-off training:
• Potential of your trade fair participation
• Significance of your exhibition objectives for the stand team
• Rules of the trade fair game
• Image and trade fair mission statement
• Incentives for employees
Your stand team will experience how successful the forthcoming days can be and what each individual can contribute to the company’s success.
In the run-up to the fair, or to lighten up the mood during the fair, the kick-off lecture provides inspiration and motivation for your stand team.
Topics that are important to you will be incorporated, as well as major topics that are essential for the success of your trade fair appearance.
If your stand team is spread across multiple locations, a webinar offers the perfect alternative to on-site training. While sitting comfortably at their computer or on their mobile phone, each employee can conveniently attend a 45-minute webinar.
The topics can be, for example, communication and behaviour on the stand, or important rules of the game. The content and time frame can be flexibly adapted to your wishes and needs.